Privacy Policy

Our commitment to protecting your privacy and data security.

Privacy Policy

Last updated: February 12, 2026

This Privacy Policy explains how Effortless Thai and our Czech business entity, LittleBits s.r.o., collects, uses, discloses, and protects your personal data. As a company registered in the Czech Republic, we operate under GDPR compliance.

Legal Entity

Company: LittleBits s.r.o.
Company ID: IČO: 08604363
VAT ID: CZ08604363
Legal Address: Wolkerova 1533, 738 01 Frýdek-Místek, Czech Republic
Email: effortlessthai@littlebits.dev

1. Data We Collect

We collect information to provide and improve our service. This includes:

  • Account Information: Email, username, and account preferences
  • Learning Data: Your language progress, flashcard interactions
  • Content Data: Audio recordings, flashcard customizations
  • Technical Data: Device information, usage statistics, and performance metrics
  • Cookies: For details on how we use cookies, see our Cookie Policy

2. How We Use Your Information

  • To provide the Thai language learning services
  • To personalize your learning path
  • For authentication and security
  • For service improvements through anonymous analytics
  • To send transactional emails (login links, order confirmations)
  • To send product updates and marketing emails (with your consent)
  • To comply with legal obligations

3. Email Communications

We send two types of emails:

  • Transactional emails: Login magic links, order confirmations, and refund notifications. These are essential for service delivery and cannot be opted out of.
  • Marketing emails: Product updates, new feature announcements, and learning tips. You can unsubscribe at any time via the unsubscribe link in every marketing email, or by contacting us at effortlessthai@littlebits.dev.

We use Resend for transactional emails and Mailchimp for marketing communications. Your email address is shared with these providers solely for email delivery purposes.

4. Data Protection

All user data is encrypted at rest and in transit using industry-standard encryption (AES-256 for data at rest, TLS 1.2+ for data in transit).

5. Your Rights (GDPR)

As a Czech/EU entity, we uphold full GDPR compliance:

  • Right to Access your data
  • Right to Erasure request data deletion
  • Data Portability access
  • Restriction of Processing

6. Data Location

All user data is stored within the European Economic Area (EEA) with partners providing GDPR-level data protection.

7. Your Choices

  • Access all your stored data
  • Erase historical recordings
  • Modify or delete your learning profile
  • Opt-out of machine learning analysis
  • Unsubscribe from marketing emails at any time

8. Data Sharing

We never sell or rent your data. Data is only shared with:

  • Polar: Payment processing and subscription management (Merchant of Record)
  • Resend: Transactional email delivery (login links, notifications)
  • Mailchimp: Marketing email delivery (product updates)
  • Cloud hosting providers: Secure, hosted in EU
  • Analytics services: Anonymous usage patterns only

9. Data Retention

User account data is retained until account deletion. Audio recordings are deleted after analysis (14 days) for non-premium users.

10. Changes to Privacy Policy

We will notify users 30 days before material policy changes take effect.

Contact

Questions can be directed to: effortlessthai@littlebits.dev

Company Information: LittleBits s.r.o. IČO: 08604363, DIC: CZ08604363

Last Updated: February 12, 2026